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Why should one pursue PGP in Sports Marketing and Management

Sports Industry Overview

 
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as country-specific favourites like baseball, American football, rugby and many other sports formats are followed by people all over the world.

 

The buzz for sports is ceaseless so people are and will always recklessly tend to spend on watching sports events and also will be willing to spend money on products that are related to sports because of the craziness for the industry. Specifically, those products which are endorsed by athletes appeal to a wide consumer base creating a new dimension for the marketing domain.

 

The Indian Sports Industry has taken a quantum leap ever since the inception of Sports Leagues. The market is expected to be worth nearly $6 billion by 2022. This huge market today requires a massive influx of professionals working behind the scenes to make Sports Events grander in every sense.

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    Ashutosh Sharma

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