PO1: Demonstrate a strong conceptual foundation in public relations and strategic communication and understand the evolution, theories, and principles of public relations within the larger media and communication ecosystem.
PO2: Develop effective communication skills tailored to PR contexts and apply professional writing, verbal, and non-verbal communication techniques to craft persuasive press releases, media pitches, speeches, and corporate messaging for diverse audiences and platforms.
PO3: Design and produce compelling PR content using creative and digital tools by utilizing multimedia production skills including digital audio, video, social media, infographics, and blogs to create impactful campaigns and manage digital reputation.
PO4: Critically evaluate ethical, legal, and societal aspects of public relations practice in public relations activities through the lens of media ethics, legal frameworks, cultural sensitivity, and social responsibility in both national and global contexts.
PO5: Apply strategic thinking to branding, reputation management, and crisis communication Formulate and implement integrated communication strategies that address organizational goals, manage crises, and foster brand equity and trust among stakeholders.
PO6: Conduct research to inform public relations strategies and audience insights by employing qualitative and quantitative research methods to assess public opinion, media coverage, campaign effectiveness, and stakeholder perceptions for data-driven decision-making.
PO7: Collaborate effectively in teams and lead communication initiatives by demonstrating leadership, teamwork, and project management skills to conceptualize, execute, and evaluate public relations and corporate communication plans across sectors.
PO8: Engage in hands-on learning and embrace innovation in public relations practice through internships, live projects, industry interactions, and community outreach to gain real-world experience, while cultivating adaptability and innovation for a rapidly changing media and communication environment.
| Particulars | Courses |
|---|---|
| MAJORS | Theories of Public Relations |
| Media Relations and Media Writing | |
| Organisational Behaviour | |
| Corporate Social Responsibility | |
| Behavioural Insights in Public Relations | |
| Media Criticism | |
| Strategic Integrated Communication | |
| Media Laws & Ethics | |
| Media Management & Economics | |
| Digital PR Strategy | |
| Advertising & Communication Management | |
| Global Public Relations | |
| Audience Studies | |
| Data Analytics for Media | |
| Media Advocacy | |
| Multimedia Production |
| Particular | Course |
|---|---|
| DISCIPLINE SPECIFIC ELECTIVES | Brand Management in Public Relations |
| Media & Conflict Communication | |
| Political PR & Election Campaigning | |
| Media and Culture | |
| Event Management | |
| Preparing an Advertising Campaign | |
| Sports PR & Image Building | |
| Perspectives on Communication | |
| Talent Management | |
| Decolonizing Media and Communication |
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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences
