Welcome to Deviprasad Goenka Management college of media studies


Scope Of Pursuing Career In Advertising And Branding

The future is here!

Yes, you heard us right. We are at the beginning of a new decade. The future is going to be like the present but more groundbreaking. Advertising is something that surrounds us from dawn to dust, surfing the web to watch television or flipping through pages of a newspaper. We are under the influence of the advertising and marketing industry.

Many small things have been made large by the right kind of advertising. – Mark Twain
It is a new dawn – a new day as technology and advertising continue to evolve, so will be our future. Earlier advertising & branding were portrayed as bringing products and services into the public consciousness, but now the picture has changed.

Currently, the giant brands of the world are increasing the advertising budget because they know that the future is gold and game-changing. The central question is not whether advertising will change or not, but is how radically it will do so.

Being in the 21st century we all are live examples of how advertising imprints in our minds & daily lives. You want an illustration now? Then, this is it –

‘Washing Powder Nirma, Washing powder Nirma,

Doodh si safedi, Nirma se aayii…’ (Remember?)

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    Ashutosh Sharma

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    But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences

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