The Rotaract Club organised a promotional Ad Campaign on Social Media for creating awareness and educating youngsters about the importance of Breastfeeding.
Respective teams under the able guidance of Prof. Shalu Balan, the Co-Advisor, of the RCDGMC – Design and Communications dept and Prof. Selvi, the Advisor of RCDGMC posted short attractive videos containing promotional content related to the advantages of Breastfeeding.
The campaign drew attention to very significant and sensitive side BFW-2021″Protect Breastfeeding: A Shared Responsibility”. The Ad campaign subtly addressed topics on indispensable benefits of breastfeeding and the need to root out the stigma attached to breastfeeding in public among other topics.
The Ad campaign also served as a learning ground for participating Rotaractors in developing both design and word content to promote a social message on new media.