Objectives of the Workshop:
To make participants understand the significance of research in the field of mass media.
To understand the process of research.
To guide students about hypothesis formation and development of research design.
To guide students about research methodology.
To guide students regarding the process of data collection, analysis and report formation.
Outcomes of the Workshop:
At the end of the workshop, the students were able to:
Understand the basics of the research process in media.
Formulate the hypothesis and determine the methodology to collect the data.
Understand the format of the research report.
Detailed Report of the Event:
The purpose of the workshop was to imbibe the significance of research in the field of media. Insights on how research can be used as an effective decision making tool, and how it can encounter advanced and complex situations was taught. 30 students participated in the workshop where they were able to understand the significance and application of research in the field of mass media. The workshop was designed to instill the value of research among the students, and gave them a thorough understanding of the subject. Basics of the research process were skimmed over, as it has been studied earlier. Right from coming up with a precise title and well-constructed hypothesis, to comparing and evaluating the data, was satisfactorily explained.
The students were made to indulge themselves in the discussion of collecting data in the foreign country, and various approaches towards the same. Along with drafting the objectives of research given to the students categorized in groups, neutral presentation of facts, through investigations, explanations and evaluations were talked about.
The students also presented their preliminary outlines of research, along with the suitable research designs. Attaining the possible opportunities, and techniques to overcome the challenges concerning the research methodology were edified with relevant examples and case studies. Overall, the research methodology workshop guided the students, establishing research as a tool for building knowledge and facilitating learning. The workshop helped students gain an understanding of how research, if inculcated as a skill, can help seize opportunities, raise one’s awareness and secure the base the students need in their respective professional arenas.