Welcome to Deviprasad Goenka Management college of media studies

Accredited by NAAC with a B+ Grade and a CGPA of 2.65 in the First Cycle   

Workshop on Quantitative Methodology

Objectives of the Workshop:

  1. To make participants understand the significance of research in the field of mass media.

  2. To understand the process of research.

  3. To make students understand the employability of quantitative research in the media industry.

  4. To guide students about quantitative research methodologies.

  5. To give students the basics of quantitative data analysis and report formation. 


Outcomes of the Workshop:

At the end of the workshop, the students were able to:

  1. Understand the basics of the research process in media.

  2. Importance of quantitative research in the field of media and communication. 

  3. Formulate the hypothesis and understand quantitative research tools to collect the data. 

  4. Understand the basics of quantitative data analysis and formation of event reports. 


Report of the Event:

A workshop on quantitative research methodology on 14 March 2020 from 7.15 am by Dr. Iyer Venkatkrishnan. He guided the students on tools of quantitative research, different stages of statistics, measures of central tendency, Continuous and discrete values, Step deviation method. The workshop was aimed to make students understand the employability of quantitative research in the media industry. 14 students from MACJ part I attended the workshop whereas they framed hypotheses and developed research design during the period of workshop. The students were also able to understand the data collection tools for quantitative research and various methods to analyze the quantitative data. Dr. Iyer also guided the students about the importance and usage of quantitative research in different fields of media. He stretched on the application of quantitative 


research in print media, marketing, broadcast media and public relations. The methodologies to collect the data for different mass media were also discussed with the students. Dr. Iyer also discussed What are the stages of statistics, measures of central tendency (only mean was done with raw data, frequency data and class intervals.  He concluded the workshop where he focused on research report writing. 


    By clicking on the above button, I authorize DGMC representatives to contact me via phone and/or email.

    Register Now

      Ashutosh Sharma

      Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


      Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur


      But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences

      Download Prospectus PGDM

      Download Prospectus for MA CJ / MA FTNMP

      Download Program Details for PGP

      Download Prospectus for