Objectives of the Workshop:
To make participants understand the significance of research in the field of mass media.
To understand the process of research.
To make students understand the employability of quantitative research in the media industry.
To guide students about quantitative research methodologies.
To give students the basics of quantitative data analysis and report formation.
Outcomes of the Workshop:
At the end of the workshop, the students were able to:
Understand the basics of the research process in media.
Importance of quantitative research in the field of media and communication.
Formulate the hypothesis and understand quantitative research tools to collect the data.
Understand the basics of quantitative data analysis and formation of event reports.
Report of the Event:
A workshop on quantitative research methodology on 14 March 2020 from 7.15 am by Dr. Iyer Venkatkrishnan. He guided the students on tools of quantitative research, different stages of statistics, measures of central tendency, Continuous and discrete values, Step deviation method. The workshop was aimed to make students understand the employability of quantitative research in the media industry. 14 students from MACJ part I attended the workshop whereas they framed hypotheses and developed research design during the period of workshop. The students were also able to understand the data collection tools for quantitative research and various methods to analyze the quantitative data. Dr. Iyer also guided the students about the importance and usage of quantitative research in different fields of media. He stretched on the application of quantitative
research in print media, marketing, broadcast media and public relations. The methodologies to collect the data for different mass media were also discussed with the students. Dr. Iyer also discussed What are the stages of statistics, measures of central tendency (only mean was done with raw data, frequency data and class intervals. He concluded the workshop where he focused on research report writing.