Objectives of the workshop:
To explore the latest trends and advancements in the field of content and communication research.
To discuss the challenges and opportunities in conducting research on content and communication.
To develop marketing research skills.
The workshop could provide participants with an overview of marketing research methods and techniques and how to use them to gather insights about their target audience and improve their marketing strategy.
Outcomes of the workshop:
At the end of the workshop, the participants were able to:
Understand and develop the film marketing research strategies.
Understand facets like Content & Communication Research, Market Potential Research in case of regional films.
Understand marketing research techniques.
Study the case studies of zee studios and other media houses.
Report of the event:
Workshop on Content, Communication and Marketing Research was organized on 29 August 2020 from 2.30 pm on Google meet platform. 250 participants involving students of BAFTNMP and BAMMC and faculty members of DGMC attended the workshop. Mr. Neeraj Joshi has a vast experience in handling reputed films. He has been involved with multiple films at various stages of its marketing life cycle viz. Strategy, Communication & Campaign Planning. During the workshop he highlighted various aspects of movie marketing.
The session started with a brief introduction of the movie industry and movie marketing. He shared many inside stories, which gave students an insight on the facts and helped them develop a nuanced understanding. He presented many detailed graphs and charts during the course of his session.
The lecture highlighted many facets like Content & Communication Research, Market Potential Research in case of regional films. Formulating consumer and trade pitch, creative communication planning, PR planning, Campaign planning – Media & Strategy, Earned media & revenue focus through tactical & strategic alliances, Campaign budgeting & Cash flows, contingencies etc, Campaign execution & timelines, Agency Identification for various allied activities, Vendor management & QC regulations, Aligning with partnering companies / group companies – audio labels, TV networks etc., Box Office Analysis.
It was indeed a very comprehensive discussion on the various aspects of Movie Marketing Strategies.