Objectives of the workshop:
To help students understand why brand stories are crucial for effective brand communication.
To understand and create brand stories that are authentic, engaging, and relevant to their target audience.
To learn how to use brand stories to create a strong and unique brand identity.
To help students understand the importance of consistency in brand messaging, tone, and visuals as strategies, as well as how to use brand stories to shape a brand’s values, mission, and vision.
To highlight how brand stories can help entrepreneurs create emotional connections with their audience. By tapping into their audience’s emotions and values, entrepreneurs can build stronger relationships with their customers and drive loyalty.
Outcomes of the workshop:
At the end of the workshop the participants will be able to:
Understand how brand stories can be used to communicate the values and message of a brand to its audience.
Learn the strategies used for communications of brands
Learn the various aspects of brand storytelling.
Understand the creation of emotional connections with the audience.
Report of the event:
The Workshop on Brand Communication through Brand Stories aimed to provide marketing professionals with the knowledge and skills needed to create effective brand stories that communicate the essence of their brand to their target audience. The workshop was held on 18th December 2021 and was attended by 72 participants.
The workshop was conducted by Parinda Singh and Shoaib Ali, seasoned marketing professionals who have worked on several successful branding campaigns. The workshop covered various aspects of brand storytelling, including identifying the brand’s core values and unique selling proposition, understanding the target audience, and crafting compelling brand stories that resonate with the audience.
The instructors provided examples of successful brand stories from different industries and guided the participants through the process of creating their own brand stories. The participants worked in groups and presented their brand stories to the rest of the workshop.
The workshop also included interactive activities and discussions that allowed participants to share their experiences and learn from each other.
Ms Parinda explained about the importance of emotions in ads and the impact it has. She also provided great insights on the details of it along with how they play a role in shaping up advertisements for the specific Audience.
Mr Shoaib Alim, focused on how the industry works and all the strategies used for the communication of brands. He also emphasized on how the target audience is important to the organization and the backlash received today in the form of cancel culture. He also explained how companies have been conceiving roles to define the various moods and feelings which the target audience possess.
The Workshop on Brand Communication through Brand Stories was successful in providing the knowledge and skills needed to create effective brand stories that communicate the essence of their brand to their target audience. The workshop provided an opportunity for students to learn from experienced marketing professionals.