The Ad Branding Club organized a one-day Workshop, partnering with marketing & advertising on field-experienced guest-speakers such as Parinda Singh, a marketing expert and performing artist and Shoaib Alim, Management supervisor at Ogilvy.
Ms Parinda explained about the importance of emotions in ads and the impact it has. She also provided with great insights on the details of it along with how they play a role in shaping up advertisements for the specific Audience.
Mr Shoaib Alim, focused on how the industry works and all the strategies used for the communication of brands. He also emphasized on how the target audience is important to the organization and the backlash received today in the form of cancel culture. He also explained how companies have been conceiving roles to define the various moods and feelings which the target audience possess.
Through this workshop the students learned valuable lessons on branding and how the entire industry works. The DGMC Advertising and Branding Club successfully delivered its promise of serving knowledge, and helping the curious minds.