Deviprasad Goenka Management College for Media Studies (DGMC) is organizing its second annual International Conference on Alternative Narratives: Communicating through the Power of Visuals on the 21st and 22nd January, 2022.
Alternative Narrative: Communicating through the Power of Visuals
Narration is part of human self-creation and evolution. To create and preserve realities – past, present and future, it is imperative to tell stories that subvert the imposed ones and represent a multitude of possible worlds.
Regarded as less conventional, less institutionalized, and, often, more in harmony with nature and mutually exclusive, Alternative Narratives are those that provide different stories from the ones penned down by dominant power structures.
These Narratives are important because they collect and maintain visual menageries to tell new narratives of empowerment that seek to challenge the traditional, the stereotypical and the mainstream in countless ways. The need to create new alternative narratives and the safeguard of the visual forms that embody such narratives cannot be emphasized enough.
Visual communication has always been a part of human interaction, from early cave paintings to Instagram, visuals have been the bedrock of communication. The lack of dependence on verbal language makes visual communication more accessible to different audiences, making it historically a powerful carrier of ideology as well as a tool for the voice of the margins. It is therefore no surprise that visuals have been used to convey control as well as revolution at different points in history.
The innovation in media technology, use of inter-webs and unprecedented growth of OTT platforms have brought to our doorstep a steaming melting pot of cultures and narratives not bound by language. In this context, there is a greater than ever push to be more inclusive to represent alternative voices and visuals.
Through this conference DGMC aims to explore and document techniques, styles, motives and even limitations that surface when visual communication is used to bring alternative realities and lived experiences to the forefront.