Conducted for TY BAMMC and TY BMS students, the session explored the dynamic field of sports marketing and its growing significance in the media and entertainment industries. Mr. Raman Minhas explained key concepts including sponsorships, athlete branding, fan engagement, event marketing, digital promotions, and sports communication. Drawing upon examples from leading sporting events and franchises, he demonstrated how marketing strategies influence the sports ecosystem. The interactive discussion on career opportunities in sports media, event management, and sponsorship management encouraged students to explore emerging professional avenues.