Welcome to DGMC : Deviprasad Goenka Management college of media studies

Personal Branding by Shrushti Rao

Objectives of the workshop:

  1. Understanding the importance of personal branding. 

  2. To help participants understand the role that personal branding plays in entrepreneurship. 

  3. To understand the importance of creating a strong personal brand, and how it can help them succeed as entrepreneurs.

  4. To introduce the concept of personal branding and explain how it can help entrepreneurs differentiate themselves from their competitors.


Outcomes of the workshop:

At the end of the workshop, the participants will be able to:

  1. Understand and develop the skills needed to create effective brand stories that communicate the essence of their brand to their target audience.

  2. Techniques to improve personal branding.

  3. Case studies of successful entrepreneurs.


Report of the event:

The Personal Branding Workshop was aimed at providing participants with an understanding of personal branding and its importance. It was organized on 24 October 2020 and conducted by Marketing & Communications Specialist, an erstwhile entrepreneur, artist, author, social media influencer and content creator  Ms Shrushti Rao. The workshop was attended by 45 participants. The workshop was divided into two parts, a lecture followed by exercises. covering topics such as defining personal brand, identifying target audience, developing brand messaging, and using social media to promote personal brand. The lecture was led by an experienced branding expert who provided examples and techniques to help the participants understand the concept of personal branding.

The participants then engaged in a group discussion, sharing their own experiences and challenges in developing their personal brand. The facilitator provided feedback and guidance to help the participants in identifying their strengths and unique selling points. Ms Rao also discussed the seven tips of personal branding namely, Figure out who you are, Determine what you want to be known for, Define your audience, Research your desired industry, Follow the thought leaders, Don’t oversell yourself, Stand out and be yourself.

After this, she even detailed examples of 5 people from different industries who have nailed Personal Branding like Steve Jobs, Elon Musk, Rekha, Ankur Warikoo and Kusha Kapila. 

The workshop also included exercises to help the participants develop their own brand messaging and social media strategy. The participants had the opportunity to receive feedback from the facilitator and their peers on their brand messaging and social media profiles.


Register Now

    Ashutosh Sharma

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


    Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur


    But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences

    Download Prospectus PGDM

    Download Prospectus for MA CJ / MA FTNMP

    Download Program Details for PGP

    Download Prospectus for

      By clicking on the above button, I authorize DGMC representatives to contact me via phone and/or email.