The first year PGDM (Media & Entertainment), MA (Film, Television & New Media Production) and MA (Communication & Journalism) students assembled in the Shri. Madhoprasad Saraf Hall, in the best of their formal attire, all excited and cheerful. The function was inaugurated by lighting the lamp and singing the Saraswati Vandana, followed by the National anthem and DGMC anthem.
Everyone present was greeted by the Director Dr. Kumardatt Ganjare, who stressed upon the importance of teamwork and quality in education in his welcome address.
Dr. N.M. Kondap, DG RSET Higher Education, set a lively tone for the event by citing some insightful anecdotes from his life that left the class in splits. In his interactive message he explained the humorous meaning of the terms ‘marketing’ and ‘sales’ and how meaningful relationships need to be forged in this crucial stage of a student’s career.
It was now the time for the guest for the event Karl Gomes, Chief of Fanatics, to take the center-stage. With an illustrious career in mainline and digital world of advertising, Karl began the interaction by pointing to the passion that is required to be in the field of advertising. This passion will not only keep you happy, but also give you a reason to go smiling all the way to the banks in later part of your career, said he. Karl further emphasized on how today’s advertising communication is all about giving a purpose to a brand and placing it in the context of a philosophy.
Dr. N.M. Kondap, DG RSET Higher Education, set a lively tone for the event by citing some insightful anecdotes from his life that left the class in splits. In his interactive message he explained the humorous meaning of the terms ‘marketing’ and ‘sales’ and how meaningful relationships need to be forged in this crucial stage of a student’s career.
It was now the time for the guest for the event Karl Gomes, Chief of Fanatics, to take the center-stage. With an illustrious career in mainline and digital world of advertising, Karl began the interaction by pointing to the passion that is required to be in the field of advertising. This passion will not only keep you happy, but also give you a reason to go smiling all the way to the banks in later part of your career, said he. Karl further emphasized on how today’s advertising communication is all about giving a purpose to a brand and placing it in the context of a philosophy.
Communication, according to him is about understanding people and creating a key differentiator. This, in his own words, is exactly what Fanatics is all about. With the help of a schematic diagram, He further elaborated on the various roles that the media aspirant can look up to in a digital, advertising agency or any corporate setup. After a couple of interesting examples, Karl urged all present to identify their core interests as it is the best time to be in this field.
The Orientation Programs was designed to familiarize the fresh batch of students with industry and learning processes followed at DGMC. The blend of information, interaction and entertainment, are intended to condition the students with learning habits needed for pursing education in a management school.
The Five day event comprised of the following line-up of innovative sessions:
The Orientation Programs was designed to familiarize the fresh batch of students with industry and learning processes followed at DGMC. The blend of information, interaction and entertainment, are intended to condition the students with learning habits needed for pursing education in a management school.
The Five day event comprised of the following line-up of innovative sessions:
- Introductory Talk on Advertising & Media Business by Carl Gomes Chief of Fanatics
- Katha Kathan-the story telling session by Mr. Jameel Gulrays and team
- A Talk on – Digital environment in Media and Advertising Ashish Limaye COO ACPA Happy Finish
- A peek into the world of Corporate Communications by Mr. Dhirendra Singh VP Brand Strategy Mullen Lowe Lintas.
- An exciting Overview of Radio by Noel Keymer Former RJ
- Making a mark with Writing skills-a Grooming session by Prof. Medha Bakhshi
- Workshop on final cut pro X , motion , compressor & CC by professionals from Apple
- Work shop titled ‘ET Now’ ( how to read and understand a business newspaper) by Ms. Pooja Dave
Overall, the Orientation Program was very well received and it set the pace for things to follow soon.
