Welcome to Deviprasad Goenka Management college of media studies

Accredited by NAAC with a B+ Grade and a CGPA of 2.65 in the First Cycle   

Media Research by Mukhlis Alam

Objectives of the workshop:

  1. To provide participants with a solid understanding of the key concepts, theories, and methods used in media research.

  2. To provide participants with an understanding of the importance of media research in the current media landscape and its role in shaping public opinion.

  3. To introduce participants to various research methods and techniques used in media research, such as surveys, content analysis, focus groups, and case studies.

  4. To enhance the understanding and skills of participants in conducting research. 


Outcomes of the workshop:

At the end of the workshop, the students were able to:

  1. Understand the key concepts of media research. 

  2. Understand and employ the tools and techniques of media research.

  3. Understand the process of writing a research report. 


Report of the workshop:

On 4-5 April 2020 a workshop on media research was organized for MACJ students of DGMC on Google Meet platform.  It aimed to provide participants with an understanding of various aspects of media research, including its importance, different methods, and the latest trends. It was conducted by the faculty of Media research, Tata Institute of Social Sciences (TISS – Mumbai). 

It was a two day workshop whereas day one was focused on the challenges of conducting media research in the digital age. The session discussed the impact of new media technologies on research methodologies and the challenges of collecting and analyzing data in an era of big data. The importance of qualitative research in media studies was also discussed. The session highlighted the value of qualitative research in providing rich, in-depth insights into media audiences, cultures, and practices. Day 01 was attended by 12 students of MACJ. 

On day two, the resource person Mukhlis Alam discussed various facets of statistical research such as nature, scope and limitations of statistics, Descriptive and Inferential statistics, Kinds of Variables, Bell-shaped curve, Median, Mode, Variance and Covariance, Correlation and Regression, Parametric, Non-parametric tests, Spearman’s rank, Correlation Coefficient, Chi-square test and Anova and Kendall Rank Correlation.In the question and answer session that followed both the sessions, students dispelled all their doubts on the complex topics. Day 01 was attended by 10 students of MACJ. 

Overall, the workshop was a great success in providing valuable insights into media research. The students gained a better understanding of the research methodologies used in media research and their practical applications. 


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      Ashutosh Sharma

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