– Aashish Agarwal, Digital Marketing Head, TOI
With the technological advancements and ever evolving environment of the digital world, it is vital to understand the employment of the digital media. A master class was conducted by Mr. Aashish Agarwal, Head of Digital Marketing, Times of India Group, to help students understand digital marketing from students’ as well as marketing perspective. Mr Agarwal, gave an explicit explanation of the necessity of transformation and the importance of taking risks at the initial stage of the career. He directed students by stating “Marketing is also about selling your skills internally in an organization”. He guided the students about the main domains of marketing, branches of digital marketing, skills that are required in the world of digital marketing and 5 steps to become a successful digital marketer.