Welcome to Deviprasad Goenka Management college of media studies

Industrial Experts

A Class apart series… “Experience is what you get when you didn’t get what you wanted. And experience is often the most valuable thing you have to offer.”

DGMC periodically invites industry veterans to share their experiences with the student as part of industry connect initiative. The lectures are a bridge to learn from the veterans. Few of the key lectures and take-away from the 2014-2015 are as below: Mr.Yusuf Shaikh-Head – IPR, Distribution and Acquisition- Percept Pictures Mr. Yusuf talked about balancing creativity and commercial aspects in the movie distribution business. He explained why some big budget star led movies make losses while on the other hand small budget movies with good content can make profits. Key Take Away: It is quality of content and connect with the audience which will define the box-office success of a movie project. Siddharth Tewari- Founder of Swastik Pictures and producer of new Mahabharat TV Series Mr. Siddharth discussed the nuances of producing a popular TV series in today’s competitive and fragmented TV industry. Key Take Away: What are the essentials required to produce good television content.
Mr. Atin Wahal – VP Client Services- Publicis (India) Mr. Atin taught brand management principles with the help of various TV commercials and examples from his work experience. He also spoke about brand management in the digital era and how to leverage social media for brand management. Key Take Away: How the brand management function has evolved over the years due to emerging technologies and changing consumer behavior. Siddharth & Garima Wahal- Writer, Ram Leela Movie Siddharth & Garima Wahal thaught the art of persuassive screen writing and character building with the example of Ram Leela Key Take Away: Character Graph in a movie, dialogues writing and screen writing Ms Lucia Bustabad- Soft Skills and Communications Expert from Spain Ms Lucia conducted a workshop on the concept of ‘Emotional Quotient (EQ)’ based on the novel of Daniel Goleman, an established author. Key Take Away: Why is it important to have EQ along with IQ to succeed in one’s career and life in general.

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    Ashutosh Sharma

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