On the 26th of November, 2022, the Advertising and Branding Club organized an event
called “Between ATL & BTL” for the FY, SY & TY students. The students were given to understand the concept of ATL(Above the line) & BTL (Below the line). The guest session was conducted by Ms. Sudha K – Group Account Manager of Dentsu Creatives. The students had an opportunity of an enriching session on understanding establishing Brand from ground zero to hero and everything. in between.