Nobody at DGMC is “killing time” between classes. There isn’t time to kill.
By 8 AM, the corridors are already moving. A script is being rewritten on someone’s phone. A camera is being checked out from the equipment room. Someone is rehearsing a pitch they’ll forget half of anyway.
This is what a day actually looks like at Deviprasad Goenka Management College of Media Studies (DGMC) not the version in the brochure, the version students actually live through, inside DGMC’s campus in Malad West, Mumbai.
The Morning: Lectures That Feel Like Briefings, Not Boring Sessions
Most days begin with academic sessions that set the tone for whichever specialization a student has chosen. Whether someone is pursuing theBachelors of Arts (Multimedia & Mass Communication), the Bachelors of Arts (Film, Television & New Media Production), or one of the newer programs like theBachelors of Science (Data Science) orBachelors of Science (Animation & VFX), the morning is rarely a passive lecture-and-notes routine.
Faculty members frame sessions the way an industry brief would be framed – a problem, a deadline, and a creative challenge to solve. One hour might be spent dissecting a recent ad campaign, the next analyzing camera angles from a short film. The centrally air-conditioned, wi-fi enabled classrooms keep the focus on learning rather than discomfort, and students often walk in already knowing that today’s theory will turn into tomorrow’s assignment.
For students balancing management ambitions with media interests, theBachelors of Management Studies (AICTE Approved) brings a slightly different rhythm – more case studies, more numbers, but the same media-soaked campus energy surrounding it.
Mid-Morning: Where the Real Learning Happens - On the Floor, Not Just in Class
This is where a DGMC day stops resembling a typical college schedule. Once theory wraps up, students head to the practical spaces that make this campus genuinely stand out – the advanced Sound Lab, the Shooting Floor, and the well-equipped Mac Lab.
Picture this: a Film, Television & New Media Production student is setting up lighting for a short film assignment, while two corridors away, a Multimedia & Mass Communication student is editing a podcast episode in the Mac Lab. There is no waiting until final year to “finally touch the equipment.” Production work, editing, sound design, and on-camera practice are folded into the coursework from early on.
This hands-on culture is also why DGMC’s student film and media projects regularly travel beyond the classroom – into short films, podcasts, and skits that tackle real themes like mental health, addiction recovery, and identity. It is one thing to study storytelling; it is another to make something that gets watched, discussed, and occasionally entered into festivals.
Afternoon: Industry Brushes Shoulders With the Classroom
By afternoon, the line between “student” and “professional in training” gets blurry – in a good way. Guest lectures, masterclasses, and workshops are not occasional add-ons here; they are a recurring part of campus rhythm. Industry professionals from production houses, advertising agencies, and digital studios regularly walk through to share real briefs, real feedback, and real war stories from the field.
This is also when students who want to sharpen a specific craft outside their core degree gravitate toward DGMC’s short-format learning options. Someone aiming to build a personal portfolio might explore the Certificate Course on Script to Screen, while someone leaning toward design picks up theCertificate Course in Basics of Canva.
For postgraduate students, this period often overlaps with structured industry interaction tied to their specialization – whether that’sMasters of Arts (Mass Communication – Film, Television & New Media),Masters of Arts (Communication & Journalism), orMasters of Arts (Public Relations) – where assignments are designed to mirror what an actual job in the field demands, not just what an exam expects.
Late Afternoon: Committees, Cells, and Creative Chaos
Once formal sessions end, the campus shifts gears – it does not quiet down.
DGMC runs a structured set of student bodies that go well beyond typical college clubs. The NSS unit takes students into community outreach and social awareness drives – for media students, this is fieldwork, not just social work. The WDC (Women’s Development Cell) runs workshops and panel discussions on gender and inclusion, topics every responsible media professional needs to understand. Rotaract builds leadership and organisational skills through service projects, and DLLE connects students to extension activities and certificate programs outside the regular curriculum.
Tying it all together is the Students’ Council, which organises fests, cultural events, and inter-collegiate competitions – the kind of deadline-driven, team-led production that mirrors real agency life more than any assignment can.
This is not extracurricular padding. It is peer-driven practice that teaches collaboration and pressure management in ways a classroom simply cannot replicate.
Evening: Library Hours, Portfolio Building, and Wrapping the Day
As the campus winds down, a noticeable chunk of students migrate to the library or stay back in labs to finish edits, polish scripts, or rehearse a pitch for the next day. The library is not just a quiet room with books – it is where research for assignments, dissertation work, and creative projects all converge.
For many, this is also when personal portfolios get built – a showreel here, a podcast episode there, a half-finished short film inching closer to completion. Given that placement support and real industry exposure are built into the DGMC experience through structured training and placement assistance, students are constantly aware that what they create today might be what gets them noticed tomorrow.
By the time most students head home – often via the nearby Malad railway station – they have usually attended a lecture, shot or edited something, sat through at least one industry conversation, and squeezed in a club commitment. It is a packed day, but rarely a dull one.
Why This Kind of Day Actually Matters
A media career is not built on theory alone, and it is definitely not built by spending three or four years waiting for “real work” to begin after graduation. What makes a day at DGMC different is the sheer density of doing – production, performance, critique, and collaboration, layered into the same 24 hours, every single day.
Whether your interest lies in filmmaking, journalism, public relations, data storytelling, animation, or management within the media space, the structure of campus life here is designed to make sure you are not just learning about the industry – you are already standing inside it.
If this kind of hands-on, industry-immersed routine sounds like the kind of college life you want, it might be worth exploring DGMC’s full range of bachelor’s and master’s programs or speaking with the admissions team about which course fits your direction best. Some of the most defining parts of a media career start with deciding where you spend your mornings, afternoons, and late evenings as a student – and at DGMC, those hours rarely go to waste.
Frequently Asked Questions
- What does a typical day at DGMC look like?
A typical day mixes classroom learning with hands-on practice – lectures in the morning, hours in the Sound Lab, Shooting Floor, or Mac Lab through the day, and club activities, festival prep, or portfolio work by evening. - Which courses does DGMC offer at the undergraduate level?
DGMC offers UG programs including BA in Multimedia & Mass Communication, BA in Film, Television & New Media Production, BMS (AICTE Approved), BSc in Data Science, and BSc in Animation & VFX. - Does DGMC offer postgraduate programs as well?
Yes. DGMC’s postgraduate options include MA in Communication & Journalism, MA in Mass Communication – Film, Television & New Media, and MA in Public Relations. - Are there short-term or certificate courses for students who want to build specific skills?
Yes. DGMC runs several short-term certificate courses, including Advanced Photography, Mobile Photography, Graphics and Web Design, Audio Engineering, and Electronic Music Production. - What kind of practical exposure do students get outside the classroom?
Students get exposure through guest lectures, masterclasses, industry workshops, club activities (Film Society, Radio Club, Photography Club, and more), and festivals like Cinevoyage and the University of Mumbai’s Youth Festival. - Where is the DGMC campus located?
DGMC is located in Malad West, Mumbai, close to Malad railway station, making it easily accessible by road and rail. - Does DGMC help with placements after the course ends?
Yes, DGMC has a dedicated Training & Placement Cell that works with students throughout their course to build job-ready skills and industry connections ahead of placements.
