Welcome to Deviprasad Goenka Management College of Media Studies

About the Program:

The Master of Arts in Public Relations (MA PR) is a dynamic and comprehensive two-year postgraduate degree program designed to equip learners with industry relevant knowledge and application-based education in public relations and strategic communication. This program aims to develop professionals with strong analytical, creative, and technical expertise to navigate the evolving landscape of corporate communications, reputation management, crisis communication, branding, and stakeholder engagement. By integrating theoretical insights with hands-on learning experiences, the course prepares students for diverse roles in corporate communications, media relations, digital PR, and strategic communication across industries.

Duration:-

• 1 year – PG Diploma Certificate
• 2 years – Masters Degree

Program Outcomes (POs)

PO1: Demonstrate a strong conceptual foundation in public relations and strategic communication and understand the evolution, theories, and principles of public relations within the larger media and communication ecosystem.


PO2: Develop effective communication skills tailored to PR contexts and apply professional writing, verbal, and non-verbal communication techniques to craft persuasive press releases, media pitches, speeches, and corporate messaging for diverse audiences and platforms.


PO3: Design and produce compelling PR content using creative and digital tools by utilizing multimedia production skills including digital audio, video, social media, infographics, and blogs to create impactful campaigns and manage digital reputation.


PO4: Critically evaluate ethical, legal, and societal aspects of public relations practice in public relations activities through the lens of media ethics, legal frameworks, cultural sensitivity, and social responsibility in both national and global contexts.


PO5: Apply strategic thinking to branding, reputation management, and crisis communication Formulate and implement integrated communication strategies that address organizational goals, manage crises, and foster brand equity and trust among stakeholders.


PO6: Conduct research to inform public relations strategies and audience insights by employing qualitative and quantitative research methods to assess public opinion, media coverage, campaign effectiveness, and stakeholder perceptions for data-driven decision-making.


PO7: Collaborate effectively in teams and lead communication initiatives by demonstrating leadership, teamwork, and project management skills to conceptualize, execute, and evaluate public relations and corporate communication plans across sectors.


PO8: Engage in hands-on learning and embrace innovation in public relations practice through internships, live projects, industry interactions, and community outreach to gain real-world experience, while cultivating adaptability and innovation for a rapidly changing media and communication environment.

Credit Structure

Majors & Minors:

Career Opportunities

Career Opportunities