Ms. Deveeka Shetty, currently an Assistant Professor at DGMCMS, is a Media Professional, an Image Consultant and a Digital Marketer. She is a post- graduate in Electronic Media as well as English Literature. She is pursuing her Ph.D in media from the University of Mumbai. Her area of expertise are Social Media Marketing, Advertising and Public Relations, Film Communication and Electronic Media. She has abundant experience of 9 years in the field of Corporate Communication, Public Relations, Image Consultancy and Celebrity Styling and Teaching. She particularly feels connected to the field of Public Relation and has previously worked in organizations like You, Me & We Media as a Senior PR Executive and Style Panache as a PR Executive and a Stylist. This experience has given her an eye of detail and a vast knowledge of the use of Mass Media as a tool for a better society. She was the Head of Department of the Department of Mass Media for 2½ years in Nirmala Memorial Foundation College of Commerce and Science, also she headed the Master’s Program (MAEMA) for a year in Thakur College of Science & Commerce. She has experience in teaching in her Alma-mater Wilson College. Teaching, research and organizing events are areas that have always enthralled her. She is also an enthusiast in various cultural activities like Dance and Drama. She has presented a paper on “A Study of the Awareness Regarding Biological Warfare among Undergraduate Students of Mass Media”