Dr. Jisha Vijay is an experienced academic professional with a strong commitment to research and student success. From 2020 to 2023, she served as an Assistant Professor at Yuvakshetra Institute of Management Studies and Kochi Business School. Dr. Jisha completed her Doctoral research at Amrita School of Arts, Humanities, and Commerce, where she was awarded her PhD in 2022. She holds two Master’s degrees: a Master of Commerce from the University of Calicut and a Master of Business Administration from Pondicherry University. Dr. Jisha is also a qualified NET (National Eligibility Test) candidate.
Dr. Jisha has actively contributed to the academic community by presenting and publishing numerous papers at national and international conferences, as well as in relevant journals and book chapters. She is a co-author of the book Aatmanirbhar Bharat: A Digital Challenge(ISBN: 978-81-952569-0-7) published in 2021.
Her research and academic contributions continue to advance knowledge in the fields of marketing, consumer behavior, and business innovation.
