On the 26th of November, 2022, the Advertising and Branding Club organized an event
called “Between ATL & BTL” for the FY, SY & TY students. The students were given to understand the concept of ATL(Above the line) & BTL (Below the line). The guest session was conducted by Ms. Sudha K – Group Account Manager of Dentsu Creatives. The students had an opportunity of an enriching session on understanding establishing Brand from ground zero to hero and everything. in between.
DGMC is a premier media and communications institute with a state-of-the-art infrastructure, where students, researchers and media professionals interact to facilitate dynamic career paths. It is supported by its parent body RSET which has been in the field of education for over seven decades. DGMC provides courses on Communication and Filmmaking at undergraduate and postgraduate levels, and offers autonomous Postgraduate Programs (PGP) in various verticals of the media such as Integrated Marketing, Advertising and Communications; Event Management;
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S V Road, Malad (west),
Mumbai 400064, Maharashtra,
INDIA
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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences