Welcome to Deviprasad Goenka Management College of Media Studies

Accredited by NAAC with a B+ Grade and a CGPA of 2.65 in the First Cycle   

Post Graduate
Program

Integrated Marketing Advertising & Communication

Course Overview

Integrated marketing  Advertising  & communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and results into maximum profit at minimum cost. IMA&C focuses on comprehensive plan of promotional mix comprising of Print , Electronic , Outdoor , Digital Marketing , Direct Marketing, Sales and Product Promotion, Public Relation , Experiential Marketing and evaluates the strategic roles of these disciplines to provide ideal balance for clarity, consistency and maximum communication impact.

Specialization1 : Advertising & Public Relations

Specialization 2:  Media Strategy

Overview

  • To give students an appreciation of Advertising, Public Relations and Marketing Communications development focusing on the CLIENT’s perspective
  • To enable students to more strategically evaluate and critique creative work presented to them by Creative Advertising Agencies.
  • To Identify Advertising vs. Other forms of Marketing & Business Communication
  • To understand how advertising must work with the business concepts of marketing and sales
  • To understand advertising’s impact on society, and society’s impact on advertising
  • To make students understand the importance of media strategy and its allied spaces.

Outcome

  • To describe and analyse the relevant theories, practice, digital ads, legal issues, ethical challenges, and diversity in the fields of advertising and communication.
  • To design effective communication for the Traditional as well as new multimedia forms. To create and defend the strategy and execution of campaigns across all media.
  • To measure the effectiveness of Campaigns across all media
  • To design an effective media plan and chart out a media strategy for prospective clients. To synthesize broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.
  • To plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.