– Ankita Anthony, PR Manager at Altair
In the glamorous world of celebrities, advertising, branding it is crucial to grasp and possess the essential skills. A master class on building a brand through public relations was organized to deliver the industry insights to the students and to highlight the difference and correlations between branding and public relations. Ms Ankita Anthony, founder of Altair PR, conducted a master class ‘We Build Brand – A PR Perspective’. The class commenced with the brief introduction of the concepts of branding, public relations, corporate communication, and media as a tool for public relations. Ankita stressed on the strategies for brand building and defined PR as image management or perception management.
