Mr. Tarun Singh Chauhan has been in responsible positions with Lowe Lintas and JWT etc. He has been in the advertising field for 17 years, having started out in Lintas as Vice President and then became the President of the company. At DGMC, his talk primarily focused on ads with social messaging. The key points that he made were advertisements are more than promoting brands, they could also be considered as a mode of influencing people on a broader platform. He said promoting brands was one thing but creating awareness and promoting a brand that is connected to what the brand is selling was a task.
The session started with the brief introduction of the movie industry and movie marketing. He shared many inside stories, which gave students an insight on the facts and helped them develop a nuanced understanding. He presented many detailed graphs and charts during the course of his session.
The lecture highlighted many facets like Content & Communication Research, Market Potential Research in case of regional films.
