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Sports Marketing & Management
The world of athletics is exhilarating, to say the least. The Indian Sports Industry has taken a quantum leap ever since the inception of Sports Leagues. Owing to their growing popularity, the field of sports management provides exciting career opportunities to sports-minded people with a head for business. The market is expected to be worth nearly $6 billion by 2022. This huge market today requires a massive influx of professionals working behind the scenes to make Sports Events grander in every sense.
The Program offered by DGMC is designed to prepare you for careers with leading Sports Organizations.
| Common Subjects | |||||
| Paper Code | Paper Name | Credit | Total Credit | Hours | |
| Theory | Practical | (T + P) | |||
| PGP-SMM©501 | Sports Perspective Media Business | 3 | 0 | 3 | 30 |
| PGP- SMM©502 | Sports Financial Management | 3 | 0 | 3 | 30 |
| PGP- SMM©503 | Understanding Sports Analysis | 3 | 0 | 3 | 30 |
| PGP- SMM©504 | Sports Marketing & Communication – I | 3 | 3 | 6 | 60 |
| PGP- SMM©505 | Sports Ethics, law & Risk Management | 3 | 0 | 3 | 30 |
| PGP- SMM©506 | Sports Business Strategy | 3 | 3 | 6 | 60 |
| PGP- SMM©507 | Contemporary Sports & Culture – ( International Vs Domestic) | 3 | 0 | 3 | 30 |
| PGP- SMM©508 | Sport Broadcasting & Programming | 6 | 4 | 10 | 100 |
| PGP- SMM©509 | Project – I | 0 | 3 | 3 | 30 |
| Total (C+H) | 27 | 13 | 40 | 400 | |
| Specialization : (Sports Marketing) | |||||
| Paper Code | Paper Name | Credit | Total Credit | Hours | |
| Theory | Practical | (T + P) | |||
| PGP-SMM-SMAR 521 | Introduction to Sports Marketing | 3 | 0 | 3 | 30 |
| PGP-SMM-SMAR 522 | Sports Marketing & Communication – II | 3 | 3 | 6 | 60 |
| PGP-SMM-SMAR 523 | Social Media Marketing in Sports | 3 | 3 | 6 | 60 |
| PGP-SMM-SMAR 524 | Sports Pricing & Ticketing Strategy | 3 | 0 | 3 | 30 |
| PGP-SMM-SMAR 525 | Sports Event Management | 6 | 3 | 9 | 90 |
| PGP-SMM-SMAR 526 | Global Strategic Marketing –Licensing, Sponsorship & Brand Management | 6 | 3 | 9 | 90 |
| PGP-SMM-SMAR 527 | Live Project II | 0 | 6 | 6 | 60 |
| Total (C+H) | 24 | 18 | 42 | 420 | |
| Specialization : (Sports Management) | |||||
| Paper Code | Paper Name | Credit | Total Credit | Hours | |
| Theory | Practical | (T + P) | |||
| PGP-SMM-SMAN 541 | Understanding Sports Management | 3 | 0 | 3 | 30 |
| PGP-SMM-SMAN 542 | League Management – Business, Strategy and Execution | 6 | 0 | 6 | 60 |
| PGP-SMM-SMAN 543 | Contract Management and Legal Documentation | 6 | 0 | 6 | 60 |
| PGP-SMM-SMAN 544 | Sports Merchandising | 3 | 3 | 6 | 60 |
| PGP-SMM-SMAN 545 | Sports Analysis II | 3 | 3 | 6 | 60 |
| PGP-SMM-SMAN 546 | Sports Fitness / Health / Nutrition / Tourism | 6 | 3 | 9 | 90 |
| PGP-SMM-SMAN 547 | Live Project II | 0 | 6 | 6 | 60 |
| Total (C+H) | 27 | 15 | 42 | 420 | |
SEMESTER -III & IV: Live projects with Industry
Candidate should have appeared for / passed Bachelors Degree of minimum 3 years duration
| Name of The Course | Duration of the Program | Security Deposit | Instalment | Total Fees | ||
| I | II | III | ||||
| SM&M | 18 Month | 10,000 | 59,000 | 1,77,000 | 59,000 | 3,05,000 |
Step 1: Fill the Application Form available on our website
Step 2: Submit Application Fee
Step 3: Appear for the Entrance Test
Step 4: Appear For Personal Interview
Step 5: Wait for the result
| Sr. No. | Components | Weightage | |
| Minimum | Maximum | ||
| 1 | Score for academic performance in Under Graduate Degree | 30% | 40% |
| 2 | Written Test | 30 % | 40% |
| 3 | Personal Interview | 40 % | 60% |
DGMC is a premier media and communications institute with a state-of-the-art infrastructure, where students, researchers and media professionals interact to facilitate dynamic career paths. It is supported by its parent body RSET which has been in the field of education for over seven decades. DGMC provides courses on Communication and Filmmaking at undergraduate and postgraduate levels, and offers autonomous Postgraduate Programs (PGP) in various verticals of the media such as Integrated Marketing, Advertising and Communications; Event Management;
RSET Campus
S V Road, Malad (west),
Mumbai 400064, Maharashtra,
INDIA
Email Your Queries to:
info@dgmcms.org.in
Contact us at
+91 900 444 4091 / 92 / 022-4507722
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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences
