Welcome to DGMC : Deviprasad Goenka Management college of media studies


Ms. Kanchan Luthra


Assistant Professor
BAFTNMP Co-ordinator


Prof. Kanchan is a seasoned faculty with a teaching and counselling experience of 20 years at various academic levels, right from schooling to MBA. Prof. Luthra’s career path began with the Doon School and Counselling at the Doon Youth Centre. As a Senior Manager and Psychological Coach at United world School of Business, she facilitated self-development, provided self-awareness, clarified thinking processes, and helped develop career paths with the help of psychometric tests. This psychological experience has always helped her easily established empathetic connection with her students, helping them enhance and unlock their potential/s.

As a Senior Faculty, Prof. Kanchan has been teaching across streams and courses in Saraf College and DGMC for more than a decade. Her knowledge and expertise has guided students across programs like MAFTNMP, MACJ, Short Term Professional Courses, PGDM, BAFTNMP and BMM/BAMMC. Subjects like Research Methodology, Advertising in Contemporary Society, Media Laws & Media Economics are some of the subjects taught by her, from the long list of her academic ensemble. She has been the Programme- In-Charge of BAFTNMP for the past 5years

As a faculty, her research discourse illustrates a good number of research papers and a book titled “Advertising in Contemporary Society” for the Final year BMM students.

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    Ashutosh Sharma

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    But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences

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