Assistant Professor
BAFTNMP Co-ordinator
Prof. Kanchan is a seasoned faculty with a teaching and counselling experience of 20 years at various academic levels, right from schooling to MBA. Prof. Luthra’s career path began with the Doon School and Counselling at the Doon Youth Centre. As a Senior Manager and Psychological Coach at United world School of Business, she facilitated self-development, provided self-awareness, clarified thinking processes, and helped develop career paths with the help of psychometric tests. This psychological experience has always helped her easily established empathetic connection with her students, helping them enhance and unlock their potential/s.
As a Senior Faculty, Prof. Kanchan has been teaching across streams and courses in Saraf College and DGMC for more than a decade. Her knowledge and expertise has guided students across programs like MAFTNMP, MACJ, Short Term Professional Courses, PGDM, BAFTNMP and BMM/BAMMC. Subjects like Research Methodology, Advertising in Contemporary Society, Media Laws & Media Economics are some of the subjects taught by her, from the long list of her academic ensemble. She has been the Programme- In-Charge of BAFTNMP for the past 5years
As a faculty, her research discourse illustrates a good number of research papers and a book titled “Advertising in Contemporary Society” for the Final year BMM students.
